It is sometimes hard to replace a theme that is quite popular among users with a new one. From a client-customer relationship perspective, it can be potentially suicidal, especially if the replacement theme fails to garner the same amount of popularity as its original does. Smart move while updating an old theme is to come up with its enhanced versions without altering its core concept. Perhaps, now you realize why the third version of WPShowcase theme has been released, the same which you could find out yourself from the layout of Newspro and Suvi Magazine themes. Clearly, the layout is better when compared to its earlier editions.
While designing a new theme, or updating an existing one, we generally fall back on the communications we had with our clients, and take into account their valuable feedback in different aspects of the business. Here is a short road map of how WP Advanced Newspaper had 3 different editions in such a very short time.