Online marketing is important to the success of your business. Your marketing efforts have to be effective though. To know if they are, you need to analyze what is happening every time you share your site and its content with other websites and on social media. Since it’s impossible to manually track every article, video, or other piece of content you publish, you need to utilize website analytics tools.
1. Google Analytics
Almost every publisher online uses Google Analytics (GA). It’s made by and for the Google search engine, which is the most popular one right now. GA enables you to understand how Internet users are interacting with your site. It shows you how many people visit your site, where they are coming from (referrals), and sets up campaigns, so you can track how close you’re coming to your online marketing goals. While GA provides a lot of ways to determine how well you’re doing with your content marketing, most people use it in conjunction with other analytical tool to gain a clearer picture of what they need to do next.