There are two main types of WordPress themes. The premium WordPress theme category used to lack popularity because of the cost associated with it, but now that people have realized that becoming successful online takes either a commitment of time or money within the WordPress themes category, it is starting to become more popular with each passing day. In any case, something has to have value in order to be popular and here are some advantages that WordPress premium themes bring to the table that might contribute towards their ever increasing sense of popularity on the internet.
Advantage #1: Time
One of the biggest advantages that WordPress premium themes have is their time factor. Because you are actually willing to pay for the theme, the person that has created the theme is generally able to put quite a bit more time into what they do. The end result of this extra time commitment is a higher quality. This might not be seen right away by your customers, but when you take a look at things like link placement, detailed color schemes and the logical placement of different elements on the page, what you are going to see is that the extra time that has been put into the premium WordPress themes ends up paying off in a way that very few people would have been able to imagine before these theme types became popular.