Customer acquisition via email has grown significantly in the last five years. According to the predictive analytics firm Custora, email marketing accounts for almost 7 percent of customer acquisitions. While organic search still trumps that, email far exceeds social media when it comes to bringing in new business. What’s even more exciting is that research shows that people who make a purchase because of an email usually buy more and spend more. There’s no better time to start marketing your business with email newsletters. To do it effectively, it’s a good idea to use an email newsletter service provider.
What Is an Email Newsletter Service Provider?
An email newsletter service provider helps you through the process of sending emails to your consumers. It manages your list, enables you to design an effective newsletter and track its success. Not all email service providers are the same though. You’ll have to shop around to find the one that has all the features you’re seeking for a cost that falls into your budget. Consider these email newsletter service providers, as they are the most popular ones business owners use for their marketing.