Content marketing improves brand awareness. It costs 62 percent less and generates three times as many leads as traditional marketing. There’s no doubt that every business owner should be using this form of promotion.
Once you have your website live, it’s time to start content marketing. Don’t become overwhelmed. You don’t have to produce multiple blog posts a day to get your content marketing off to a great start. Content curation can help you get going with content marketing as you publish blog posts to your site. In fact, many marketers recommend using curation 80% of the time and original content 20%.In this blog post you will learn about content curation and idea generation tools for journalists and news publishers.