Advanced Search Techniques on Twitter

techniques on Twitter

Twitter is a powerful social network to improve your brand, find content ideas, and connect with people who can help you grow your business. The best way to use Twitter in these ways is to use their advanced search. The following are some ways to use effectively the advanced search techniques on Twitter.

Use Top Tweets

To find out what’s trending in your industry, you can put in a keyword that has to do with your products or services. When you click on search, the results that come up first are the “top” tweets. These are tweets that have been favorited, retweeted, and posted by people with a high number of followers. Essentially, these are the tweets that are the most influential.

You can use this information to decide what you’d like to share with your followers. Since these are influential tweets, they have a high likelihood of being successful on your feed.

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How to Integrate Email into Your Content Marketing Strategy

There’s a myth out there that says email marketing is dead. Some people believe social media has taken over and business owners should only use that to connect with consumers. This myth has hurt a lot of business owners because they’ve missed the power of email marketing.

Email marketing is not dead. It’s alive and well. In fact, according to a ExactTarget’s Channel Preferences survey, 77 percent of people prefer to get retail messages via email. Not only that, 44 percent of people bought at least one product or service because of a promotional email last year, reports Convinceandconvert.com.

Email marketing should be part of your content marketing strategy because it extends the reach of your content. The more people you can touch with your content, the higher the likelihood they will buy from you and recommend your services and products to others. The following are some of the best ways that will show you how to integrate email into your content marketing strategy.

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