10 Plugins to Improve Your Editorial Workflow

Multi-author WordPress blogs can get a bit messy. Writers upload articles, some are in draft, others are being published, and no one knows what’s coming down the pipeline. The biggest problem with many multi-author WordPress blogs is the lack of organization. Fortunately, plugins can help you with that. With the right plugins, you can manage your editorial workflow much more efficiently.Here are some of the most popular 10 plugins to improve your editorial workflow.

Edit Flow

This is one of the best plugins to manage your editorial workflow. The plugin comes with a feature called Custom Statuses. These labels help you track everything your authors are doing for your blog. You’ll be able to see:

  • Pitches – Ideas your authors have for the blog
  • Drafts – Auto saved articles
  • Assigned – Who has been assigned what article
  • In Progress – The articles writers are working on at the moment
  • Pending Review – Articles pending editorial review
  • Ready to Publish – Posts that have been edited and ready for publishing

In addition to the Custom Statuses, there’s also comments and notifications. This keeps your team communicating, so everyone knows what is going on with assignments.

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How to Get More Comments on Your Blog

A blog is supposed to be a place people can turn to when they need information and want to learn from others. It’s a community. Establishing that community can be difficult. People are shy when it comes to commenting on a blog post. They don’t feel as though anyone will care what they have to say, or they don’t know what to say. Comments engage people though. It’s important to the success of your website. When people comment, they are more likely to come back. To encourage them to add their thoughts to your blog posts, try these suggestions and learn how to get more comments on your blog.

Directly Ask for Comments

At the end of your blog post, ask readers to share their opinions. Many times, people don’t comment because they don’t think about doing it, but if you ask them to, they will.

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How to Integrate Email into Your Content Marketing Strategy

There’s a myth out there that says email marketing is dead. Some people believe social media has taken over and business owners should only use that to connect with consumers. This myth has hurt a lot of business owners because they’ve missed the power of email marketing.

Email marketing is not dead. It’s alive and well. In fact, according to a ExactTarget’s Channel Preferences survey, 77 percent of people prefer to get retail messages via email. Not only that, 44 percent of people bought at least one product or service because of a promotional email last year, reports Convinceandconvert.com.

Email marketing should be part of your content marketing strategy because it extends the reach of your content. The more people you can touch with your content, the higher the likelihood they will buy from you and recommend your services and products to others. The following are some of the best ways that will show you how to integrate email into your content marketing strategy.

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