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10 Plugins to Improve Your Editorial Workflow

editorial workflow

Image courtesy of Stuart Miles from FreeDigitalPhotos.net

Multi-author WordPress blogs can get a bit messy. Writers upload articles, some are in draft, others are being published, and no one knows what’s coming down the pipeline. The biggest problem with many multi-author WordPress blogs is the lack of organization. Fortunately, plugins can help you with that. With the right plugins, you can manage your editorial workflow much more efficiently.Here are some of the most popular 10 plugins to improve your editorial workflow.

1)Edit Flow

This is one of the best plugins to manage your editorial workflow. The plugin comes with a feature called Custom Statuses. These labels help you track everything your authors are doing for your blog. You’ll be able to see:

  • Pitches – Ideas your authors have for the blog
  • Drafts – Auto saved articles
  • Assigned – Who has been assigned what article
  • In Progress – The articles writers are working on at the moment
  • Pending Review – Articles pending editorial review
  • Ready to Publish – Posts that have been edited and ready for publishing

In addition to the Custom Statuses, there’s also comments and notifications. This keeps your team communicating, so everyone knows what is going on with assignments.

2)Oasis Workflow

If you want a simple version of Edit Flow, get the Oasis plugin. This one works a lot like Edit Flow, but you’ll only have three statuses:

  • Assignment
  • Review
  • Publish

Even though this plugin doesn’t have all the features Edit Flow does, it does give you many features that will make your editorial workflow much more organized. Some other features include email notifications for due dates, reassigning capabilities, and an editorial log.

3)Members

With so many writers accessing your blog’s dashboard, you may get a little scared that you’ll let the wrong person into your site. With Members, you don’t have to worry about that because you can restrict access to just about everything. You’ll be able to go to Users and then Roles to identify what each user can do. You can allow a user to only upload files, read posts or edit posts. With limited access, the wrong person won’t be able to completely destroy your blog.

4)WordPress SEO by Yoast

Keywords are important because they are what people use to find your site. When posting articles, you need to make sure you’re using the words that search engines can use to bring you targeted traffic. WordPress SEO by Yoast is perfect for this by telling you if you are optimizing your content correctly.

5)WassUp

Google Analytics is great, but WassUp gives you real time stats on your WordPress dashboard. You’ll be able to see what people are doing, which search terms they used, and the sites that referred them. It’s really easy to use and convenient.

6)BackupBuddy

Don’t risk losing all that high quality content you’ve been publishing. Use BackupBuddy to back your site up in case of a crash. You can also use it when you want to migrate your site because it saves everything, so all you have to do is upload your site whenever and wherever you need to do it.

7)ShareThis

As part of your editorial workflow, share your content with social media. You can do this easily with ShareThis because it has many social networks you can access for sharing your content. The best feature is the CopyNShare. This allows you to see how many people copy and paste your URL in their social media posts.

8)Ninja Forms

Internet users love forms. They are attractive, easy to use, and convenient. With Ninja Forms, you can make any type of form look professional without coding. You’ll love the drag and drop feature!

9)WYSIWYG Visual HTML Editor, Drag and Drop Visual Editor with Web Page Builder

WYSIWYG makes creating content a breeze. You don’t have to worry about HTML coding at all with this plugin. Simply drop what you want for your post, and you’ll be ready to publish.

10)Plugin Organizer

After downloading all these plugins, you’ll probably want to organize them. Plugin Organizer is perfect for that. You can group your plugins, so you can find the ones you need quickly.

Plugins make organizing your editorial workflow easy. Try some of these out, and keep the ones that help you the most. You’ll soon wonder how you ever got by without them.

How to Get More Comments on Your Blog

get more comments

Image courtesy of Stuart Miles from FreeDigitalPhotos.net

A blog is supposed to be a place people can turn to when they need information and want to learn from others. It’s a community. Establishing that community can be difficult. People are shy when it comes to commenting on a blog post. They don’t feel as though anyone will care what they have to say, or they don’t know what to say. Comments engage people though. It’s important to the success of your website. When people comment, they are more likely to come back. To encourage them to add their thoughts to your blog posts, try these suggestions and learn how to get more comments on your blog.

Directly Ask for Comments

At the end of your blog post, ask readers to share their opinions. Many times, people don’t comment because they don’t think about doing it, but if you ask them to, they will.

Ask Readers a Question

Even when you ask readers to comment, many of them won’t know what to write. You can solve that problem by asking them a question that has to do with the topic of the blog post.

Offer an Incentive

People will comment if you hold a contest and the only way to enter is to comment on a post. This doesn’t mean you should hold a contest every time you publish a new post, but it can get a new blog jumpstarted.

Make Sure It’s Easy to Comment

People don’t want to go through a lot of trouble to leave a comment. They want to write and move on. You can usually get people to enter in a name, email address, and URL, but that’s about it. You may want to consider using Disqus because people can create one profile and then use it to comment on multiple blogs.

People Need to See the Comment Section

Some blogs have the comments hidden. All they can see is a small hyperlinked text that says something like, “100 comments.” Most people won’t see this, and if they do, they won’t take the time to click on it. Choose a plugin that displays comments openly. When people can see what others are writing, many of them will want to respond, which gets you more comments.

Your Post Needs to Evoke Emotion

People are more likely to comment if they feel strongly about something. Not every niche can do this, but many can, so keep this in mind as you’re writing.

Posts Need to Be Original

When people see the same information on many websites, they won’t have anything new to say. You need to bring something unique to your posts to impress people.

Answer Questions in Comments

When people start to comment on your blog posts, many of them will ask questions. Don’t ignore them. Be sure to respond as soon as possible, so there’s an exchange of comments. People will see how responsive you are, so they will be more likely to ask their own questions.

Implement Email Notifications

Many people will leave a comment and never come back to the blog. You can encourage them to come back and comment more by implementing email notifications. This sends emails to people who comment letting them know someone has responded.

Give to Get

Bloggers will return the favor of leaving a comment. Visit some blogs having to do with your niche and comment on some of the posts. Those bloggers will usually go to your blog and do the same.

 Ask People to Guest Post

Visit blogs that have a lot of comments to ask bloggers if they can contribute a guest post to your blog. Usually, those bloggers will bring their followers with them, and since they are in the habit of commenting on blogs, they may do the same on yours.

Ask Friends to Comment

Many blogs just need comments to get the ball rolling. Ask friends to read your posts and comment on them. You may want to encourage them to write something that goes against what you’ve written, so people will want to add their opinion.

Add Content Regularly

If your blog isn’t updated regularly, people won’t come back to it. They won’t see any reason to comment on the posts because it seems like no one is managing it. Posting regularly means people will feel as though they are interacting with the blogger and other people visiting the site.

Don’t Give Up on Blog Commenters

Implement these suggestions consistently, and you’ll soon see people comment more. You can’t give up because as soon as you do, readers will too. It takes time to build a community, so move forward, and soon you won’t have to try so hard.

How to Embed an Infographic into WordPress

embed code generator

Image courtesy of arztsamui from FreeDigitalPhotos.net

Infographics have gained a lot of attention the last couple of years. People love how pretty they look and all the valuable information that’s included in them. This is why they’ve been shared on blogs, social networks, and in forums.

It’s wise to start using infographics as part of your content marketing strategy because people enjoy sharing them with their audience. When people share them, they bring you attention and some nice link juice from search engines. In this blog post you will learn how to embed an infographic into WordPress.

Viral Content with Infographics

Infographics can be easy viral content. Since they are attractive, people are more likely to share it on Facebook, Google+, Pinterest, and Visually. The more people share your content, the more people learn about your business. This is how you improve brand awareness.

The Value of Link Juice

Inbound links have always been an important part of SEO. Search engines pay attention to how many links a website has to determine how valuable it is to Internet users. A few years ago, people figured this out and set up link building schemes. It wasn’t too long before search engines like Google found out what they were doing. This is when Google Penguin came around and knocked people down in ranking because of unnatural link building. Now, Google not only pays attention to the number of links websites have, but the quality of the sites linking to it.

Many people have stopped trying to get inbound links because of the Penguin update. They fear that even though they are working to get good links, Google will see them as participating in link building schemes. The truth is that you don’t have to and shouldn’t give up link building. What you need to do is build links in the way that search engines want you to – produce valuable content to Internet users.

Valuable Content with Infographics

To gain quality, natural links, you need to offer quality content. People should want to link to you because you have content they want to share with their audience. Infographics do exactly that, which is why you need to use them and know how to publish them on your site the right way.

How to Ensure People Can Embed Your Infographic with an Embed Code

An embed code is a small snippet of HTML coding that you can use on a site to display an infographic while citing where it is originally published. Many infographics on the Internet today do not have an embed code, mostly because people don’t realize the importance of it. For every person that uses the embed code on their site, the website that originally posted it gets a little more link juice, especially if it’s on a high page ranked site. To benefit from this, you need to make sure you have the embed code available to people.

The good news is if you use WordPress, you can download a plugin called Embed Code Generator. This will create the embed code you need within seconds.

The greatest thing about this plugin is you can customize it. You’ll be able to define:

  • Source (URL) – Where the infographic is originally published.
  • Link Image To – Where the image will remain when placed on a different site.
  • Title – You can add a title in the img tag.
  • Alt Attribute – You can input a simple description of the infographic in this field.
  • Width – This sets the width of the infographic when displayed on another site.
  • Height – This sets the height of the infographic when displayed on another site.
  • Courtesy of [Your Site Name] – You can add information about who to credit.
  • Courtesy of [Your Site URL] – Add in the URL of the site the infographic was originally published.

Many of these fields are optional, but it’s a good idea to complete all the fields because whenever an infographic is displayed on a website, you will know that you’re getting the credit you deserve.

Where Can You Find the Embed Code Generator in WordPress?

After you download and install this plugin, simply go to the Add/Edit Post section in WordPress. Whenever you want to publish an infographic, go to the plugin, complete it, and you’ll have an embed code that is error free.

Now that you know how to publish infographics on your WordPress site with a correct embed code, start thinking about what your audience would like to know. Gather statistics, facts, other data and images to create an infographic. Once it’s all done, publish it to your site, use the Embed Code Generator, and you’re ready to improve your brand awareness and collect good inbound links. Share in the comments below if that was helpful.

How to Integrate Email into Your Content Marketing Strategy

email marketing

Image courtesy of Stuart Miles from FreeDigitalPhotos.net

There’s a myth out there that says email marketing is dead. Some people believe social media has taken over and business owners should only use that to connect with consumers. This myth has hurt a lot of business owners because they’ve missed the power of email marketing.

Email marketing is not dead. It’s alive and well. In fact, according to a ExactTarget’s Channel Preferences survey, 77 percent of people prefer to get retail messages via email. Not only that, 44 percent of people bought at least one product or service because of a promotional email last year, reports Convinceandconvert.com.

Email marketing should be part of your content marketing strategy because it extends the reach of your content. The more people you can touch with your content, the higher the likelihood they will buy from you and recommend your services and products to others. The following are some of the best ways that will show you how to integrate email into your content marketing strategy.

Repurposing Your Blog

You provide a lot of information on your blog. Not all your consumers will see it, especially the new posts. This is why it’s important to implement email to let people know of new posts. You can do this in three ways:

1)Add an email sign up form to your blog.

People can sign up to receive an email every time a new blog post is published. What’s great about this is that email recipients can forward it to others who they think will benefit from the post.

2)Create a newsletter with new blog posts.

If you already have an email list, you can use it to send newsletters with snippets from recent blog posts. You can use images and then hyperlink the title of the posts, so recipients can easily click on it to go to your blog.

3)Send emails with information from your posts.

People enjoy receiving personalized emails, and you can do that easily by using one or more of your blog posts. Start the email with a friendly introduction, and then provide readers with useful information taken directly from the blog post. At the end of the email, invite them to come to your blog to read more.

Integrating Social Media Content

Content marketing is huge on social media. People are publishing articles on their blog and then sharing it on social media. Social network users are liking, sharing, and retweeting these posts. The more popular posts go viral, and that’s what you should pay attention to when integrating email in your content marketing.

Use Your Social Media Posts

Use a social media analytical tool to track how well your posts do on social media. Identify your most popular posts and use the content in those to create an email for your list. You already know your audience is interested in the topic because it gained interest on social media.

Research Trending Topics

Search for keywords or #hashtags to identify what people are talking about on social networks. Once you have a clear idea what people are interested in, you can create an email that contains information that interests your audience.

Bonus Tips for Your Emails

As you’re sending emails, be sure to do the following for more success with content marketing.

  • Include social media sharing buttons in your email, so people can post about your email.
  • Add social media connect icons, which will enable people to see your Facebook page, Twitter profile, etc.
  • When people sign up for your emails on your website, send an automated email to thank them.
  • When people unsubscribe from your email list, make sure to invite them to follow you on social media. Just because they don’t want to receive your emails doesn’t mean they don’t want to connect in another way.

Don’t Forget to Market Emails Too

Email marketing goes both ways. You market your content and emails. Post on social media that you’ve just sent your subscribers the latest email newsletter. Invite your followers to sign up on your site.

You can create a web-based version of your emails to publish on your site. You can then market it on social media as new content.

Track, Adjust, Resend

Once you start sending emails, it’s important to pay attention to how they perform. You can do this by tracking how many people click on the links in them. If you don’t get a good response from an email, try something different for the next one, and then track how that one performs. There’s a lot of trial and error with email marketing, but once you understand what works with your audience, you can keep sending more of what consumers love.

 

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